Scotch And Soda… Actually Connecting…

What do you expect in a launch event from a fashion brand? a high profile fashion show with models working the ramp in fabulous clothes hand picked from the latest collection. And you being seated somewhere looking in awe at the gorgeous and almost perfect models, right?

That’s where Scotch and Soda made a huge impact on me. They truly connected with everyone who attended the event! The place was magical. The turn of events was unexpected and it was truly amazing!!

Scotch & Soda, Amsterdam’s much sought-after high fashion couture brand, launched its brand-new Spring/Summer 2017 collection in the UAE this month. Straying away from conventional fashion shows, PR & Marketing Manager Tehzeeb Huda decided to try out something different to promote the brand.

 

Scotch & Soda joined hands with well-reputed English restauranteur Leopold’s of London. “The two brands both have that beautifully rustic, European charm; one catering to fashion and the other to fine teas, coffees and café-style dining” said Tehzeeb, “but we wanted to take this one step further, and use real people as our models for showcasing the brand-new Scotch & Soda collection.”

What better way to showcase a brand-new fashion range than to reach out to the youth of today? Scotch & Soda worked with the students at Manipal University. With a great deal of help and support from Sabir Haque (Head of the School of Media & Communications), an audition was held on campus and 10 ‘models’ were selected to represent the brand.

Apart from the chosen models, 20-year-old Manipal University student Karan Hanj, a third-year student studying Media & Communications, worked as the official choreographer for Scotch & Soda, and put together a spectacular show for the media guests.

The guests were seated in the very scenic, brand new Leopold’s of London café in Riverland, Dubai Parks & Resorts. They sat alfresco, sipping on the choicest of teas and coffee and were taken by surprise when members of their table suddenly got into the groove of the music and stood up to showcase the Spring/Summer 2017 collection for Scotch & Soda.

The students added oomph and panache with their well-choreographed moves, and proudly showcased the Scotch & Soda Spring/Summer 2017 collection.

we were then treated to a fabulous multi course lunch at the amazing Leopold’s Restaurant. All in all, it was on of the best events that I’ve attended this year.

I’ll be posting some looks with their new collection very soon!!

Until Laters….

Advertisements

About Kunjal

I believe that Dubai runs on 2 parallel universes. I have 2 blogs catering to each sphere of these universes. My love for the Dubai 'BLING' & extravagance is the soul food for the DazzlemeDubai blog. Interiors & beauty constitute most of the posts on this blog if not all. Fashion adds the oomph quotient to this over the top, high end & luxury blog. The need for everyday necessities & best buys or new products on the aisles of supermarkets, drugstores & hypermarkets made me start the second blog - aisle101Dubai. This blog covers all the must haves for day to day living with exciting offers, first day sale previews and loads of information on the correct product within your budget. Like every blogger, I'm hoping that everyone enjoys reading both these blogs as much as i love writing them! Oh Yeah, The Disclaimer - The views are all mine on all my blogs, nothing to do with my employer!!
This entry was posted in Uncategorized and tagged , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s