It is heart warming to see an established beauty brand like The Body Shop actively trying to contribute to a cause. I’ve been using Body Shop from ages & from what I know, they have been one of the most active brands to launch full blown CSR campaigns.
Back home, we have a lot of opportunities to get our hands dirty in social responsibility activities, unlike here in UAE. The best you can do to add your bit is to passively participate in CSR initiatives by other brands.
The Body Shop has joined hands with Eine, the world renowned street artist for his Typography, to redesign the almond Hand Cream packaging. Eine is know for his mission to change the world through his art.
For every Limited-Edition Almond Hand & Nail Cream purchased, AED 8.5 will be donated to The Body Shop Foundation, the charitable arm of The Body Shop International.
I’m loving the ‘Retro’ look of the tube!! Go get yourself a tube, you’ll help bring about a positive ‘Change’!
