It’s amazing how Dubai never fails to dazzle me by its sheer creativity to come up with amazing themes for product launches. BODYSHOP surely floored me earlier last month at their new launch of Summer coolers for the thirsty summer skin which I assure you is bound to be dehydrated once you step out of the cool air conditioners of your car or home or office. I’ve come to expect their new product launches to be held in one of their chain of stores in Luxury malls like MOE or Dubai Mall but once again their genius Marketing Manger Hend Barakat out did herself by inviting me to the freezing (below zero) temperatures of ‘The Chill Out Lounge’ @ The Time Square’ This is comparatively one of the less frequented malls tucked next to Al Tayer Motors on the Sheikh Zayed Road.
We the media were very warmly greeted by Hend all warm and cozy in her white winter jacket zipped up to the chin with boots & mittens. Having never had the motivation to visit the Chill Out lounge before, this initially felt a little over the top to me. I mean how cold could you get in Dubai on a summer day at 11! And to top it all we were all asked to suit up with a choice of Red / pink or orange scarves. I love Red!! obviously i scooped up the red scarf & donned my jacket & boots & on the insistence of all the BodyShop staff members, the woolen gloves. I was still feeling like “are you kidding with me?!?!” Once inside, I was in for the most dazzling display of skin products I’ve ever seen. I loved the visual appeal of the delicious smelling Body Sorbets sitting on Ice with OMG! Ice lollies! I died and went to heaven! And of course immediately understood the need to look like an Eskimo in the Dubai heat!
All deliciously fruity and completely loaded with skin quenching aqua based moisture for the dehydrated skin this summer. Four fruity flavours (you can surely call it flavours when it smells yummy!) comprising of the all time favorites – Strawberry, Satsuma, Mango & Pink Grape Fruit accompanied by Moringa the floral skin quencher.
The Aqua boost Vitamin E Sorbet for the face promises the same moisture retention as in the body Sorbet’s – 24 hours of soft velvety skin. BodyShop is the first in the beauty industry to launch this range of refreshing Aqua rich face and body products which are surprisingly light on the skin & trust me they feel amazing.
Until the next dazzling find…